In the college enrollment office, your culture is your strategy
Preview:
Enrollment strategy is framed as inseparable from office culture, with the argument that morale, trust, communication, and shared values shape whether teams can actually meet their goals. Strong results are tied not just to planning and metrics, but to a leadership approach that listens first, builds culture collaboratively, aligns behavior with stated values, and embeds those values into everyday operations.
Originally published: March 4, 2026
Author: Angel B. Pérez
Position: CEO
Institution: National Association for College Admission Counseling (NACAC)
Published by: University Business