How Hospitality Can Be Your College’s Secret Weapon
Preview:
In this era of shrinking enrollment, ballooning costs, and rising political hostility to our sector, colleges and universities are in a fight not only for enrollment, but for relevance. As we strategize to recruit, yield, and retain students, we must ask ourselves: What if one of our most powerful tools is not new technology or a slick marketing campaign, but the human-centered practice of hospitality?
Originally published: May 27, 2025
Author: Angel B. Pérez
Position: CEO
Institution: National Association for College Admission Counseling (NACAC)
Published by: The Chronicle of Higher Ed