The Greater the Crisis, the More Humanized Communications Matter
This year has been a test of crisis communications unlike anything in our lifetimes. The pressures of dire situations like these cast the essentials of good communications into sharp relief and also tend to exaggerate any failures of application. As this pandemic continues, our connection with our communities will likely hinge on a feature that can simultaneously be the easiest to take for granted and the most essential: language itself.
Originally published: October 20, 2020
Author: Pete Mackey
Institution: Mackey Strategies
Published by: Inside Higher Ed