It’s Not The Salmon: Rethinking The Jobs To Be Done On Campus. Part II
The onset of the pandemic, the hasty shift to remote learning, and the struggle to re-open campuses in the fall have made clear that students and parents think of tuition as one price for two very different functions of the residential university. The first function or job-to-be-done is the attainment of degree, which makes possible a meaningful and rewarding career. The second is a rich “coming of age” experience for students, one in which they live on a splendid campus, offering a range of enriching opportunities and enjoyable amenities. Students expect to pay for both of those functions, but they value them differently.
Originally published: July 4, 2020
Author: Paul LeBlanc
Institution: Southern New Hampshire University
Published by: Forbes