Virtuous Marketing in Higher Education
Often, I think members of the academy don’t recognize that good marketing is merely purposefully persuasive communication, a skill we strive to foster in our students. Faculty and staff often mistake marketing as necessarily trite and glib rather than recognizing its power to provide clarity of message and to illuminate the fundamental value of our enterprise.
Originally published: July 30, 2019
Author: Jonathan Green
Institution: Susquehanna University
Published by: Volt